Senior Product Designer

Experienced Product Designer with 12+ years in the finance sector, specialising in intuitive UX for complex applications. Skilled in leading design processes from problem definition to delivery, with expertise in user research and the Jobs-to-be-Done framework to identify needs and drive innovation. Proficient in design systems and visual design, creating scalable solutions that align with business goals.
A mentor to junior designers, fostering team growth, and a strong collaborator in defining and executing UX strategies that deliver measurable outcomes.

raquel.ellersheehy@gmail.com
+353 89 654 9867

Based in Dublin | British National

UBS, London - UK
www.ubs.com

Director Product Designer  FEB 2024 - AUG  2024
Associate Director Product Designer  MAY 2020 - JAN 2024

Lead Product Designer at Neo, UBS Investment Banking Platform. Consultant to the Wealth Management division. 

Project highlights: Tech Enhanced Sales financial blotters, FX Dashboards, Trade platform, CRM, Developer Documentation site

Dealogic | ION Group , London - UK
iongroup.com/
dealogic.com/

User Experience Architect / Designer APR 2017 - APR 2020

Lead UX Designer working for Primary Market applications including data vizualization and workflow, mobile and desktop.

Projects highlights: Revised Investor profiles accessible across the entire platform; Redesign of the ECM deal application; Mobile application for data analytics 

Graphic and Web Designer JUL 2012 - MAY 2017

Lead Visual Designer responsible for managing design system evolution bringing together a wide range of modern and legacy products into one unique branding.

ArcelorMittal, Cariacica, Brazil
corporate.arcelormittal.com/

Corporate Communications Associate JUL 2006 - MAR 2010

Developed new internal communications channels and editorial content (newsletters, guided face-to-face cascading communication, monthly bulletin) that increased employment satisfaction and communicated company strategy.

CERTIFICATIONS

Nielsen Norman Group: UX Certification
https://www.nngroup.com/ux-certification/verify/ 

General Assembly: User Experience Circuit

EDUCATION

  • Master of Arts - MA, Marketing & Corporate Communications (2010 - 2011)
Kingston University - London, UK

  • Bachelor's degree, Graphic Design (2010) Universidade Federal do Espírito Santo Vitória, Brazil

  • Bachelor's degree, Publicity and Advertising (2006)
 Universidade Vila Velha - UVV
Vila Velha, Brazil

LANGUAGES

English: Full Professional
Brazilian Portuguese: Native

TOOLS

Sketch, Figma, InVision, Adobe Creative Suite, Zeplin, Mural, Abstract, Google Analytics, Medalia

USER RESEARCH / DATA ANALYTICS

User Interviews, Surveys, Jobs-To-Be-Done Framework, User Personas, Usability Testing

DEVELOPMENT COLLABORATION

HTML/CSS basics, Agile Methodologies

PRODUCT STRATEGY

UX Metrics and KPI, Product Roadmapping

UX/UI DESIGN

Interaction Design, Visual Design, Mobile Design, Information Architecture, User Journeys, UX Workshops, Wireframing, Rapid Prototyping, Responsive Design, Design Systems, Accessibility, Design Documentation, Service Design